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Reimagining Mental Health

Two men operating a professional video camera on a tripod outside a store called Packers Pro Shop. One man is wearing a plaid shirt with glasses and a cap, the other is in a white shirt, sunglasses, and headphones. There are flowers, trees, and equipment bags nearby.

Through Play, Connection, and Growth

How it all started.

CEO, Wyatt, with a gray beanie and checkered shirt sitting and talking indoors, with art supplies and bottles on a wooden table behind him.
A red barn, a large tree, and a parking lot with cars on a farm. A red wooden sign reads "The Production Farm." A white text box includes the message "We're so close!!! We can see our forever farm in our sights."

The Production Farm (TPF) began in New York City, inspired by a group of celebrated stage, television, and film professionals committed to providing youth with alternative opportunities to learn, grow, and heal. Motivated by this vision, Sheboygan native Wyatt Kuether launched a variation of the pilot program in Wisconsin in 2014. By 2016, TPF had expanded to a serene 10-acre farm in Manitowoc County, creating a foundation for growth, creativity, and connection.

Building The Vision

Our Leadership and Innovative Approach

By 2018, Wyatt Kuether (CEO) assembled a talented leadership team, including Muse Seymour (CFO/Managing Director), Kayla Lampereur Hohmann (COO), and Kathryn Heinzen, MS LPC (Chief Behavioral Health Officer). Together, they developed a team of professional counselors and therapists dedicated to TPF’s mission. Grounded in the principles of Play, Connect, Grow our programs combine arts, skill-building, and community connection to address each client’s unique needs and strengths.

Katie Heinzen, LPC

Wyatt Kuether

A woman with curly hair and glasses smiling in a black-and-white photo.
A man with long hair and glasses leaning on a blue metal bench at a sports stadium with a football field in the background during evening.

Kayla Hohmann

Muse Seymour

A man wearing sunglasses and a backwards baseball cap, smiling, sitting outdoors in front of a green lawn, leaning on the back of a wooden chair.
A woman with long brown hair, smiling, wearing a red coat and a black shirt, against a gray background.

The Science Behind Play, Connect, Grow

Building the Vision

A young boy with dark hair wearing a red shirt, lying on the floor next to a large golden retriever dog, both on a green carpeted surface. The boy is smiling and petting the dog, which is lying down with a chain collar. A green plush toy is beside the boy.

We designed Play, Connect, Grow based on two powerful approaches: attachment research and brain science, overseen and implemented by TBRI Practitioner Katie Heinzen, LPC. These methods show how relationships, empowerment, and playful learning help the brain heal and develop, especially for those who have faced adversity.

Play: Play helps people feel secure, builds trust, and teaches important skills in a way that feels natural and fun. It supports healthy brain development and encourages problem-solving and creativity.

Connect: Strong, positive relationships are at the heart of healing. Through connection, we build trust and teach emotional regulation, communication, and how to form healthy attachments.

Grow: Difficult experiences can impact brain development, but the brain has the ability to adapt. With the right support, we can strengthen it to encourage growth, confidence, and new skills for the future.

This approach is scientifically backed and tailored to meet each person where they are. With Play, Connect, Grow, we help individuals not just overcome challenges but flourish, building strength and joy along the way.

Looking Ahead: Continued Growth and Community Impact

Since 2021, The Production Farm has expanded its reach and impact:

  • Sheboygan County Expansion: Opened a new location in 2021 and added another building in 2024.

  • Brown County Outreach: Extended Manitowoc’s reach to include community-based services in Brown County.

  • School-Based Programs: After a successful pilot in 2023, we now provide therapy, skills development, and group services in 12 schools across Sheboygan and Manitowoc counties. These programs are made possible through partnerships, grants, and collaborations with schools.

  • Strategic Growth: Completed a 4-year strategic plan in 2020, overhauling operations and expanding services.

Looking ahead, we’re focused on:

  • Stabilizing and Enhancing Programs: Ensuring the sustainability of the services we’ve expanded over the past four years.

  • Campus Development: Planning to build out our Manitowoc and Sheboygan campuses to better serve the community—prioritizing safety and long-term impact.

  • Education and Training: Expanding training and internship opportunities for undergraduate and graduate students to earn professional certifications and licensures, preparing the next generation of compassionate care providers.

With every step forward, we remain committed to providing innovative, person-centered mental health services to individuals and communities across the region.